We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Organizational Behavior: The Walt Disney Company Essay Sample

  • Pages: 3
  • Word count: 663
  • Rewriting Possibility: 99% (excellent)
  • Category: Disney

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Walt Disney’s decision, to call all his employees by their first names and not their job titles, fostered a referent-expert type of power structure. Walt Disney and his brother Roy, run their company without implementing hierarchical positions. Although it was understood that they were the “big bosses” of the company, they eliminated being distinguished or being known in the company through their titles, but through their names. Thus, Disney’s company fosters a relaxed and lenient working environment that is motivating and encouraging. The referent power structure that worked in Disney’s company earned him a lot of supporters and loyal employees that even during their toughest times wherein the company experienced having insufficient funds, his employees still displayed commitment for the company.

This only proves that the referent type of power structure is an efficient way of producing quality performance outputs and a stable workforce, willing to work for the company at all costs. The referent type of power structure promotes respect and appreciation for the workforce, which in turn, becomes a great motivational strategy to enhance employee loyalty and dedication to the job. Moreover, the referent power structure in Disney’s company was also merged with the expert type of power structure. As Disney has said, their employees do not need to be recognized through their titles or their job descriptions, but they will know if they are important and highly needed by the company. This means that

the company employs the expert power structure as well because working relationships are also based

on expertise, or an employee’s knowledge of the business.

Although Disney’s company experienced failures in the business, the combination between referent and expert power structures still plays a significant role in the success of a company because of the qualities and values that it establishes within the members of the organization. Employing the referent-expert type of power structure offers a lot of advantages for both the employees and the company. For instance, being called by one’s name, as a subordinate of the company leaders lessens stress and pressure in the work place. Although employees should always remember who the authority figures are, and at the same time, although employing a referent-expert power structure, company leaders should be able to exude the quality of being a person in authority. Even in this type of power structure, there should always be a boundary between being professional and not.

Moreover, aside from being relieved of work-related stress and pressure, employees perceive company leaders to be approachable and open to suggestions and opinions that they might have regarding the company. Communication in the workplace is best facilitated by this type of power structure because nothing hinders it, such as fear of authority, lack of self-esteem, etc. Open communication also makes it easier for the company to communicate company goals and objectives to their employees, thus saving time and effort.

The downside of implementing the referent-expert type of power structure is that the boundaries of professionalism might be crossed and the line of authority might not be discernible to the employees. There also lies an issue in the performance outputs of employees. If they get comfortable with the leniency within the company environment, they might not exert great efforts to perform well and exhibit quality outputs for the success of the company and its realization of its goals and objectives. Therefore, employing this type of power structure requires strategic planning, implementation, and monitoring. Moreover, power structures should be flexible, such that the implementation of different types of power structures should be leveled with the type of workforce and company goals and objectives. A particular power structure does not always work in all companies; however, companies should employ different types of power structures in order to produce desirable results according to company goals and objectives.

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan

We can write a custom essay on

Organizational Behavior: The Walt Disney Company E ...

According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Walt Disney: Case Study

Introduction Walt Disney, simultaneously with its subsidiaries, is a diversified entertainment company. The wideness and depth of Walt Disney's merchandise and service portfolio presents it with substantial strength. The company's offerings can be amply classified into four segments: newspapers systems, reserves and resorts, studio entertainment, and buyer products. Very broad and diversified revenue groundwork insulates the company from financial circuits in commerce and diversifies the company's enterprise risks. However, the strong affray intimidates to decay the company's market share in its distinct lines of business. Walt Disney has a powerful occurrence in the reserves and resorts business. Large scale of procedures The business has a bigger scale when in evaluation to its competitors in the market. Many of its competitors, for example CBS and Liberty Media are much lesser in dimensions and in periods of revenues. CBS noted incomes of $13,950.4 million and engaged 25,920 persons in FY2008. Similarly, Liberty...

Walt Disney Behavior and Communication Paper

Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the...

Walt Disney Organizational Culture In The Workplace

Walt Disney pioneered the fields of animation and is now known as a folk legend of the 20th century.  He co-founded the Walt Disney Productions, which is one of the largest and best-known motion picture producers in the world.  Walt Disney also co-founded The Walt Disney Company in which he displayed his ideals in creation, optimism, imagination, and self-made success. The Walt Disney Company is founded on the philosophy of Walt Disney himself, which is, giving the best quality to consumers and customers.  The Walt Disney Company offers a diversified range of products associated with quality family entertainment such as theme parks, movies, novelty items, and Disney DVD’s among others.  Disney has expanded to different potential markets other than the “entertainment” market.  However, it still holds on to its philosophy of given quality entertainment for families and other consumers. The vision of Disney is “to be one of the world’s...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?