If the class focus on cultural control, the following assignment questions are appropriate: 1. The objective of Patagonia, Inc. seems not to be to maximize shareholder value. What is Patagonia’s primary objective? Is this appropriate? We think the primary objective
Patagonia, Leading a Green Revolution Case Study, pg. C-6 September 16, 2013 1. The company’s mission statement declares their determination to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”.
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