Pest Analysis on Thorpe Park Essay Sample

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Political- Relates to changes in government influence and can have huge significance for companies. Changes in the priorities for public spending or the UK ‘s relationships with other countries can open or close major markets. Political changes are closely tied up with legal changes. Laws are continually being updated in a wide range of areas, e.g. consumer protection legislation, environmental legislation, health & safety and employment law, etc. Employees should be notified of all legislation acts during the recruitment period, because if an employee disobeys an act, it could in turn resort to Thorpe Park being shut down if serious enough. Political recruitment laws such as the equal opportunities act play a massive part in recruitment; these include a variety of legislation laws protecting employees against discrimination based on age, race, ability, religion or sex.

Economic-The economy goes through a series of fluctuations associated with general booms and slumps in economic activity. In a boom nearly all businesses benefit and in a slump most lose out. Other economic changes that affect business include changes in the interest rate, wage rates, and the rate of inflation (i.e. general level of increase in prices). Businesses will be more encouraged to expand and take risks when economic conditions are right, e.g. low interest rates and rising demand. All these individually affect Thorpe Park with its recruitment decisions. Thorpe Park will be encouraged to expand and take more risks with recruitment when interest rates are low and economic conditions are correct. This means if the business is expanding, more employees are needed to fill in job roles within the business, therefore increasing the work rate of the workforce with a larger facilitated area.

Social factors- Relate to pattern of behaviour, tastes, and lifestyles. A major component of this is ethical issues regarding employees, their ethnic background also have to be considered, demographics and media views. There is also the responsibility for ensuring compliance with safe working practices when isolating and making safe equipment prior to commencing work. An understanding of social change gives business a better feel for the future market situation.

Technological changes- Have also become significant. This is particularly true in terms of modern communication technologies. The creation of databases and electronic communications have enabled vast quantities of information to be shared and quickly distributed in a modern company enabling vast cost reductions, and often improvements in service. Organisations need to be aware of the latest relevant technologies for their business and to surf the wave of change. Applying for a vacancy online can increase the rate of recruitment, as applicants can fill in application forms online efficiently. This means if Thorpe Park urgently needs a new employee to fill in a job role, this makes the whole recruitment process quicker, resulting in a more efficient workforce.

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