We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Pestel Analysis For Digi

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Political Factor
The politichas been characterized by the relationship between the three main ethical groups.Goverment-controlled incumbent fixed-line operator TM continues to dominate the market ,accounting for around 62% of the total communications revenue,86% of the total fixed line services and revenues and via its celcom subsidiary – 38% of the toal cellular telephone services.The Malaysian government has a very active privatization program.Despite this,a number of major business are ither government controlled o r have government equity

Economical Factor
In recent years Malaysia’s economy has been correlating to the world economy and to the asia economy .A growing economy encourages more investments and more companies to enter the market. Therefore ,the better economical conditions the more likely the need for third generation telecommunication infrastructures in the whole of Malaysia .In this few years ,even the Malaysia economy was not so good after a decade of high economic growth, the asian financial crisis in 1998 had plunged malaysia into recession. however, during the discoveries time , the major three telecommunication companies digi , celcom and maxis increasingly become stronger and increased the sales , more and more customers in Malaysia buy their telecommunication products and services

Social Factor
The basic values of perceptions, preference and behaviors always the main reason that can affect the telecommunication company product .Nowdays ,we can see increasingly using the mobile phone become a society culture even become a personal culture. So , mobile phone gradually becomes a important tool for Malaysians. It is difficult to understand one person preferences and perception because sometimes the person preferences and behavior will change according to social and cultural change

Technological Factor

Malaysia Is not high-technological country, but the main point it is striving to get there . Communication and IT infrastructure is a key element in malaysia’s plans to achieve industrialized nation status by 2020.This creates a huge demand of IT and communication technologies and it will make he Malaysia market and other south-east asian markets even more attractive n the future.Every telecommunication company in Malaysia need and are necessary using to do their business transaction because using advance technology can save the ime and make more accuracy

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59