We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Prius: Cultural & Social Factors Affecting Its Rate of Adoption Essay Sample

essay

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

1.What U.S. cultural and social factors would affect the acceptance of Prius.

People who accepted the early Prius were individualistic, they liked to be perceived as different from the norm. Some of the early adopters, who purchased the vehicle, modified it to make it even more individualized. Prius accepters were also efficient and practical because they purchased a car that is energy efficient. It uses less gasoline than standard vehicles and uses electricity, which is a renewable resource. Finally, Prius owners were free to go where and when they wanted to go, just as other car owners are.

Socially, a person who identifies with groups who are accepting of differences, who are environmentally conscious, and who may be technologically advanced or frequent chat rooms on www.Priusenvy.com are more likely to accept the Prius. Others who are accepting may have heard positive things about it from friends or celebrities. Another social factor is that they believed it would fit into their lifestyle and that anyone who was likely to ride in the Prius was small enough to fit in the vehicle.

2. In your opinion, what type of buying decision behavior would a consumer experience? Explain.

I think the decision to purchase a Prius is made based upon complex buying behavior. Product characteristics of this type of behavior include expensive, risky, purchased infrequently, and highly self-expressive. For most people, buying a car requires a significant portion of one’s discretionary income.

This purchase is not performed frequently and usually generates

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
a significant amount of research before the purchase. The early Prius consumers took a risk with their purchase of a vehicle that was different from other solely gasoline-fueled vehicles. The early Prius purchasers tended to be either highly self-expressive in that many of them bought the car for the status or early adopters who bought it for its technology and modified it for individuality.

3. Discuss the five characteristics of a new product that affect its rate of adoption as they apply to Prius.
a. Relative advantage
b. Compatibility
c. Complexity
d. Divisibility
e. Communicability

a. The relative advantage that the Prius had over other vehicles was the fuel efficiency.

b. Compatibility: Many Americans were concerned about the dependence on foreign oil and wanted to reduce this dependency. Others were not concerned about the foreign dependency, but wanted to achieve a higher number of miles per gallon because of the fluctuation and anticipated increase in the price of gasoline. Pollution was another concern. The Prius used less gasoline and its emissions were cleaner than solely gasoline-fueled vehicles.

c. Complexity: The Prius is first of all, over everything else, a car. People generally understand how to use cars. The Prius used gasoline that we all knew how to pump into a car. The electrical power was a problem because, while people somewhat knew about electricity and were quite accustomed to plugging in appliances, they were not accustomed to plugging in a car.

d. Divisibility: The Prius does not have a high degree of divisibility. In the early days, the Prius was not readily available as rental cars. About the only ways the car could be tried would have been through test drives or through trying the vehicle of a Prius owner.

e. Communicability: The Prius has a high degree of communicability. Its drivers can easily communicate its miles per gallon with virtually every driver able to understand. Its drivers can describe the time it takes to charge the Prius relatively easily as well. The Prius owner may have more trouble if that owner would try to communicate highly technical information, just as exclusively gasoline-fueled vehicle owners have trouble explaining the technical specifications of their vehicles. Overall, the Prius is just a bit less communicable than standard vehicles.

We can write a custom essay on

Prius: Cultural & Social Factors Affecting It ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Factors that affect a person's life

There are many factors that will affect a person\'s life. One of them is whether you have a college degree or not because It is important to go to college not just to study but also to gain more social experience and to gain more knowledge. There are many reason why getting a college degree has such a strong influence on one’s life. Everyone says college choice is a big decision,but i think i have done a great job in selecting a college that is right for me. I am fortunate enough to exposed myself to many different religions in the united state that i weren\'t familiar with. There is a many reason behind go to college and choosing the Russell Sage college. To me going to college is really important to get an education and it is an opportunity to learn what i love so i can do what...

To What Factors Make Topshop so Popular...

Introduction Topshop is a fast fashion brand which likes a fashion miracle and it is a successful story of fashion industry gradually. Lots of overseas Chinese young female students choose Topshop to be their favorite fashion brand among large number of high street brands. A number of studies have focused on why Topshop get succeed and become a fashion miracle. However, it seems that insufficient investigations have been took on the issue about why Topshop is so famous among Chinese young female students. Therefore, the following will explore the possible causes of why overseas Chinese young female students like Topshop so much. Background Topshop was founded in London in 1964 and it is owned by the Arcadia Group. At that time it only has a Shoppe in Sheffield. From 1974 Topshop become an independent retailer. Jane Shepherdson is a woman who wants to make Topshop become an authority fashion brand...

External Factors influences and Impact on The...

The external environment is categorized into seven actors: sociological, technological, economic, environmental, political, legal and ethical. These different aspects can have a huge influence on a businesses' objective and strategies. The 'STEEPLE' analysis is a useful way to assess the impact of the external environment and the opportunities and threats that lies within it. Thus, it allows the company to align positively with the powerful forces of changes in the environment when setting a framework for future development. I chose the body shop because is the second largest cosmetic franchises in the world and I like they way in which they encourage others to be environmental friendly. There motto is very inspiring, 'natural's way is to beautiful' and it creates a very positive image for the company. The business is known for its cosmetic products that are naturally made and environmentally-friendly which serves as a competitive advantage. The body shop...

Popular Essays

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?