We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Product, Pricing, and Channels Paper Essay Sample

  • Pages: 2
  • Word count: 481
  • Rewriting Possibility: 99% (excellent)
  • Category: apple cost

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

In the highly anticipated launch of the Apple Watch, many wonder what the packaging will look like and how will it add value to the product. First, Lets say Apple has a good track record of packaging all its’ products creating value and excitement. The Apple Watch is no exception to the rule. Apple has determined that the Apple Watch will come in three different packaging styles, all depending on which watch the consumer purchases. Packaging style number one consist of a box lined with leather and suede, this is the expensive 18k gold models. The less expensive models come in packaging much smaller without the bling. The third and final model of the Apple Watch is packaged pretty much like Apple’s current IPhone 5 models and above. A basic white box not much larger than long-stem matches. Apple’s eloquent approach to adding gold and suede to its’ packaging of the Watch arguably adds value to the product when it comes to resale. As most consumers want the original containers of pro

ducts to confirm authenticity. Many consumers disagree that this

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
gold and suede packaging is of little to no value to the product. I agree 100% with them, as the gold is not real and has no value if sold. However, like other products on the market – Apple’s marketing team will maximize all efforts to capture consumers from all age groups and various walks of life. We all know Apple will apply every trick in the book to attract Apple enthusiasts and nay-sayers. The big issue outside of packaging is cost. Easy forecast has the Apple Watch costing anywhere from $300-$500 depending on model selected. Keep in mind, this does not include various accessories available for the watch. We all know, you’ll need accessories to keep the watch operating while on the go.

Cost will also be determined by the services selected for the watch. Such as increases for more data, different bands, poe adapter, screen protectors and so-forth. Again, the price strategy for this product and/or services can be minimal to expensive depending on models and add-ons. Apples’ channel of distributing the watch will remain consistent with current product distribution to sell its’ latest technological gadget. Sales distribution come from Apple stores, websites, amazon, and third party wholesalers. These channel partners will add value to the watch by selling the product at the right time and place to consumers by utilizing utility corporations, marketing, and distributing strategies. This success hinges on the support and backing of top management at each level.


http://9to5mac.com/2015/03/16/apple-watch-retail-packaging-revealed/ Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin.

We can write a custom essay on

Product, Pricing, and Channels Paper Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Apple Differentiation Strategy

Differentiation is a strategy which marketing organisations practice to gain a competitive advantage over its competitors. There are five well-known levels of differentiations. These are product, services, personnel, channel and image differentiation. Apple has built a strong relationship with many devoted fans across the world called “Applellites”, posing as a strong differentiating factor that competitors like Samsung cannot replicate in a short period of time. In this assignment, Apple’s differentiation strategy will be discussed, exploring how the company obtains an advantage over its competitors. A company can set itself apart from other competitors through its product. This is also called product differentiation. Apple has done so, consistently, with all of its product offerings. Its unique features include its design, functionality, durability and consistency. Apple products are sleek and simplistic. Not only this, but it also has great functionality which differentiates itself from its competitors. This includes iPhone 4S’s internal storage...

Organisation of Apple and Dell

Apple First Organizational Design - When Apple was founded, Steve Jobs involved and being responsible for the day to day management of the company even though he already hired managers from other companies to oversee Apple's operations. - As Apple grew, Job began to demand more control over the company. He adopted an arbitrary and overbearing style forward member of the different project teams, often playing favorites which led to a high level of competition between different teams, many misunderstandings and much distrust among team members. - This management style brought Jobs into conflict between his CEO and him, which cause competition between him and his CEO. This cause employee had no clear picture of who was leading the company and the executives were so busy competing for control of Apple that neither had any time or energy to ensure it was using its resources efficiently. For example, no budget...

Iphone Marketing Plan

The Apple iPhone was released on June 29, 2007 (Apple Inc.). Anticipation for the product started six months earlier, the moment Apple publically hinted of the launch; and was clearly seen by the crowds waiting in line outside retailers. The record-breaking consumer response to the release of the iPhone was due to the position Apple placed itself within the smart phone market. Strategic marketing ignited a buzz for the new product that has stayed lit for the past five years. Apple’s iPhone has remained on top of the smart phone market share since its release. However, in the past five years the release of multiple comparable products has given Apple a reason to expect a decrease in their market share. In order to avoid this decline we propose Apple penetrate a new market and once again be the innovative trend setter their brand has become known for. As of today...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?