Ray-Ban Mission Statement Essay Sample

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“Sunglasses that place you at the center of attention beyond trends, transcending time and strongly customizing whoever wears them”

Ray-Ban income statement table:

Ray-Ban Products:

B-15 XLT lenses sunglasses:
Ray-Ban’s B-15 XLT lenses were originally created for the United States Air Force pilots] These lenses are brownish in color, block 100% of all UV rays and allow only 15% of the visible light to pass through them. The B-15 XLT lenses also offer more contrast by cutting down the amount of blue light.

G-15 XLT lenses sunglasses
The G15 XLT lenses have the same properties as the B15 XLT lenses; however, they are composed of green and gray pigments. This lens has a lower contrast than the B-15 XLT lens allowing for the color and brightness of objects to be softer and more natural.

Polarized lenses sunglasses
Ray-Ban polarized sunglasses have the transmission axis oriented vertically to block reflecting light. These lenses are well known by outdoor enthusiasts such as bikers, joggers, golfers and gardeners looking to eliminate glare. They may reduce the visibility of images produced by liquid crystal displays (LCDs) found on the dashboards of some cars or in other places such as the digital screens on automatic teller (bank) machines.

Photochromic lenses sunglasses
Ray-Ban photochromic lenses are clear while indoor and automatically darken when exposed to sunlight. These lenses allow for full ultraviolet radiation protection. Experts say the risk for cataracts and other age-related eye problems is associated with a person’s lifetime exposure to the sun’s UV rays.

Folding Sunglasses
In 2012 folding sunglasses were re-released by Ray-Ban. This feature allows a smaller storage space when not in use. The folding Aviator is a sample brand that featured this type of folding.

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