We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Ryanair Case Study Argumentative Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

A limited time offer!

Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Ryanair Case Study Argumentative Essay Sample

Based on the resources Ryanair can develop its core competencies on which a Ryanair can have a competitive advantage over its rivals. In order to figure out whether the resources can be translated into competitive advantage or not for Ryanair, the VRIO model can be deployed. V-Value: This emphasizes that whether the resources are being able to deploy to meet the needs and expectations of customers. Combining the government subsidies, airport charge reductions and its low-cost business model, Ryanair is able to deliver the lowest price which attracts millions of customer.

R-Resources: In the short haul budget airline business only Ryanair has government subsidies and less airport charges. This are its advantages over its competitors especially its direct competitor, Easy Jet don not have these advantages. This qualities make Ryanair rare and valuable. Government subsidies were given to Ryanair because it uses the secondary airports and Ryanair has the ability to attract more and more customers so it helps to develop secondary airports. I-Imitability: Apparently it can be seen though the case that Ryanair compared to its competitors have more advantage.

Ryanair have the resources such as government subsidies and less airport charges, these cannot be imitate by its competitor. O-Organised: Based on the case we can say that Ryanair make a good use of its various resources and capabilities to deliver the lowest cost and lowest price successfully. The strong management team, effective leaders at top positions, effective and unique marketing strategy and the implementation of strategy effectively all make the deployment of its resources successfully on which its competitive advantage is built up.

We can write a custom essay

According to Your Specific Requirements

Order an essay
Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member