We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Segmentation for marketing Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

A limited time offer!

Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Segmentation for marketing Essay Sample

Geographic segmentation involves a business dividing its market on the basis of geography. Market can be divided by geographical areas, such as by city, county, state, region (such as West Coast), country, or international region (such as Asia). It can also be divided into rural, suburban, and urban market segments. Besides that, climate or total population in each area can also be the segmentation. According to The Body Shop, they set up the stores all over the world, such as in United Kindom, US, France, Korea. The level of people’s life is high in these countries and they always focus on the quality of what they use. On the other hand, The Body Shop also sells the different products in different places for different places. For example, due to the dry weather in the south of China, so The Body Shop sells some moiture products such as skin lotion and shower liquid. (Shawn Grimsley, 2004) Demographic Segmentation

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethinicity, income,and education. Demograpics can be segmented into several markets to help an organization target its consumers more accurately. The Body Shop’s targeted customers are general members of the pubilc at all ages who seek natural and healthy beauty products. Additionally peoople who have an awareness of particular protection are also targeted as potential customers. Firstly the Body Shop provides natural beauty product ranges including cosmetics for both women and men and home range. In this sense the general public from all age groups can be seen as potential customers. Secondly the most important variable in defining possible segmentations is based on psychographic characteristics namely lifestyle which will be discussed in detail in the next section. In additional the Body Shop brand is a quite famous national brand for beauty products in the UK and its brand image is closely linked with the campaigns it pursues in light of its corporate social responsibility objectives.

We can write a custom essay

According to Your Specific Requirements

Order an essay
Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member