We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Starbucks: a Study of Organizational Behaviour Essay Sample

  • Pages: 3
  • Word count: 745
  • Rewriting Possibility: 99% (excellent)
  • Category: behaviour starbucks

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Starbucks Coffee Company was founded with the idea of differentiating itself from other companies through its strong organizational culture and ethical beliefs. The company’s founders believed that it could do business responsibly with a feeling of connection to the community, customers, and partners (www.starbucks.com). Its mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time is achieved through its passion of providing a quality product with quality service (www.starbucks.com). Starbucks Coffee Company upholds a culture in which diversity is valued and respected.

Starbucks refers to its employees are partners, because they are treated as equals. The company invests the time and resources to educating its partners at all levels. Recognizing that a happy employee reaps excellent customer service which in turns reaps a maximization of profits, Starbucks offers many benefits to its partners. Part time partners who work more than twenty hours per week are eligible for health care benefits, stock options, 401(k) matching, and tuition reimbursement (Marques, 2008).

Starbucks understands the importance of providing great service to its customers. It believes in providing a welcoming experience to each customer at each visit. Each customer receives the Starbuck Experience which starts and ends with “keep it simple” (Cavallari, 2009). The service that partners are expected to render is clearly communication to each employee through customer service training. Communication and Perception

Although Starbucks does an excellent job in communicating to its partners, the leaders understand that the perception of the information received may weaken the culture it has worked hard to maintain. It is impor

tant that what is communicated is perceived to be true. Lateral communication between employees also

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
will influence perception and is very difficult to control (Burmann and Zeplin, 2005). Starbucks attempts to combat perception by allowing for open communication. A mission review was developed for partners to express when they feel that decisions are not supportive of the company’s mission statement or espoused values (www.starbucks.com).

Starbucks also attempts to align its enacted values with its espoused values by fostering creativity amongst partners. The idea of the Frappucino was inspired by a small group of employees and the Starbucks-branded CDs evolved from a store manager experimenting with customized in-store music tapes (Anonymous, 1999). Instead of spending excess funds on traditional advertising, the company focuses more on employee training with the expectation that they will create an exceptional experience for the customer (Burmann and Zeplin, 2005). Conflict and Communication

As organizations grow, conflict becomes inevitable. However, using the proper techniques, negative conflict can be used to foster positive results and strengthen the organization in the areas of communication, relationship building, and creative thinking.

When conflict arises, it forces the members of a team to communicate more. In companies such as Starbucks, leaders seek to uphold an environment where conflict management and resolution is looked at from a positive perspective. Communication increases as individuals discuss the nature of the problem as a group and begin to brainstorm possible solutions and proactive measures to combat similar issues in future situations. Surprisingly, conflict can strengthen and build relationships within a group or team. The clique “misery love company” holds true even in large successful companies. Individuals who share the same opinions may come together to share ideas. When Starbucks receives Mission Review Cards or complaint forms, the leaders may decide to form a diverse team or group of creative minds from different areas and stores to resolve problems and formulate an action plan that will benefit partners and customers. Conclusion

Starbucks Coffee Company is one with a strong organizational culture. The leaders are passionate about maintaining the culture of its founders and strive to provide the communication necessary to limit misconception of its values and beliefs. The organization’s espoused values are aligned with its enacted values and this is proven through training and education.


Anonymous. Tokyo gets the taste of Starbucks. Asia Pacific Journal of Marketing and Logistics; 1999; 11, 4; ProQuest pg. 61-62
Burmann, Christoph; Zeplin, Sabrina. Building brand commitment: A behavioural approach to internal brand management. Journal of Brand Management; Apr 2005; 12, 4; ProQuest pg. 279-300
Starbucks Coffee Company. Starbucks Coffee Company website: http://www.starbucks.com/about-us

We can write a custom essay on

Starbucks: a Study of Organizational Behaviour Ess ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Relation With Organizational Behaviour

A Few Good Men, directed by Rob Reiner, was released worldwide on 11the December 1992. It is produced by David Brown and Andrew Scheinman. It's running time is 130 minutes and is rated R (for language) The cast includes Tom Cruise (Lt. Daniel Kaffee), Jack Nicholson (Col. Nathan R. Jessep), Demi Moore (Lt. Cdr JoAnne Galloway) and Kevin Bacon (Capt. Jack Ross). The story revolves around a murder case on the basis of Code Red, which was basically an order by Colonel to his two officers, Wolfgang Bodison (Cpl Harold W. Dawson) and James Marshall (Pfc Louden Downey). After the murder of Santiago they both are shifted to Washington DC and then, Tom Cruise along with Demi Moore and Kevin Pollak (a friend and research colleague) fights their case. Movie in relation with Organizational Behaviour 1.1 Milgram Experiment A few good men is a very good example of Milgram's Experiment....

The CIPD Human Resources Profession Map (HRPM)

The CIPD Human Resources Profession Map (HRPM) provides a flexible platform for effective and efficient human resource management, no regards to specialisms the map contains 10 specialist areas and 8 essential behaviour traits these are then divided into 4 separate competency bands ranging from HR new starters to experienced hr seniors as displayed below. BANDS. The HRPM has four competency bands which determines certain outcomes for professionals for example • Client Relation • Focus on Specialist Skills or tasks • Where tasks are completed • How Reward for performance is monitored. Behaviour Traits Decisive thinkers- rely heavily on quantitative data sets to make informed decisions and assumptions about scenarios. they use numerical data to when raising advocacy and are often the leader of key choices. Skilled influencers- Have the ability to convince key stakeholders to rally with them on certain issues of organizational value. Personally credible- with a wealth of...

Political behaviour in organisations

The differential between group and team dynamics stems from the foundation definitions, Group is defined as a social community in which members have a commonality, the commonality need not be significant but enough for relativity. A team is defined as individuals who share a commonality which is dependent on each member to achieve the common goal. Brandon & Seldman, (2004)” Organizational politics are informal, unofficial, and sometimes behind-the-scenes efforts to sell ideas, influence an organization, increase power, or achieve other targeted objectives” Team/group dynamics refers to the academic research into team/group behavioural traits and performance. The ‘dynamics’ are the environmental produce of company nature, individualism and relationships. Team Dynamics can often play a significant part on the overall success of a business directly through the execution of businesses operations. There is a strong causal link between the environment a team endures to outcomes such as KPI’s, Profitability of that organization...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?