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Strategic Essays

strategic

Cocoa delights marketing plan

Marketing objectives should be presented to the CEO in written format, and respond to each of the following statements: 1. Compatibility: How is the objective compatible with the organisation’s strategic direction and purpose? To achieve this, we have 5 priorities:

Strategic Coca Cola in China

The firm chosen for this essay is Coca Cola China . 1) What are the two or three main strategic issues facing the company? The main strategic issues facing Coca Cola China are : • Health awareness : The products

An effective compensation system

Marshal and Gordon is a leading public relations firm that has been expanding its services to include Executive Positioning. This requires a lot of team work as opposed to individualistic approach. It also requires high level interaction with clients and

Estee Lauder Company Strategic Analysis

30 June 2012 Estee Lauder2 Table of Contents Introduction…………………………………………………………………………………………………………….3 Estee Lauder’s History………………………………………………………………………………………………4 Estee Lauder’s Product Mix……………………………………………………………………………6 Competitors…………………………………………………………………………………………………6 General Strategy……………………………………………………………………………………………………..7 Target Market…………………………………………………………………………………………………………7 Strengths………………………………………………………………………………………………………………8 Weaknesses…………………………………………………………………………………………………………….9 Threats ………………………………………………………………………………………………………………..10 Opportunities……………………………………………………………………………………………………….11 Financial Analysis…………………………………………………………………………………………………..13 Estee Lauder’s Gross Profit Margin(2010-2012)………………………………………………13 Estee Lauder’s Total Net Income(2010-2012)………………………………………………….13 Comparison with Competitors(2012)……………………………………………………………..13

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