Swot Analysis from Amazon Essay Sample

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It is the world’s largest online retailer.
Multinational electronic commerce company.
Offers many products as:
DVDs, CDs, MP3 appstore for android (applications), game and software downloads, games, electronics, apparel, furniture, food and some toys.

They have offered promotions that reduced delivery costs to consumers increasing their sales.

The company records data on customer buyer behaviour that means they are able to offer individual and personalized ítems according to the buyer’s preferences.

This company was one of the first online retailers. It had success with books and has been entering to other markets since then.

These explored markets had created more and more costumers reaching more than 30 million people in a period of about 10 years.

Amazon uses user rewiews as feedback for them and also these help to stimulate sales. the bond with the customer stronger and the loyalty is more durable because Amazon provides the option of selling an item online that the seller doesn’t want but another person does. Weakenesses

The costumers feel confused because they dont know what Amazon sales because of the variety and difference between the products because some still think that Amazon only sells books.

It is dependent on external delivery firms that carry out the delivery function that may lead to uncontainable problems regarding the delivery service and it may potentially increase costs, with the wider transportation industry i-e rising fuel and increased vehicle taxation.

It depends on the external deliveries of the firms that carry out the delivery function that may lead to struggles.


To sell its expertise to major store groups, and increase thier cash. Opprtunities for Amazon make collaborations with the public sector. The benefit of having the reigster of books lacated in physical libraries is that customers can search for rare or antique books.

It can invest in maintaining the customer expectation which will promote the customer’s loyalty towards the firm. Threats
Internet businesses have many competitors, and it is quite difficult to maintain a high standard power over the other companies, which makes it difficult to differentiate Amazon from that of the competitors. Transportation costs are increasing and that factor will directly impact the charged price on the customers’ products. The expansion of Amazon will need to consider the trends and customs in order understand and make potential customers in different regions. Gandhi

Promote culture and entretainment.
Satisfy the needs of the costumers innovating with services and creating spaces to encounter the knowledge. Offers a lot of books about popular culture and if they don’t have it they search it in other stores. Physical books, not online ones.

You have to go to the store to get the books.
It is more expensive in this type of format.
To have an online store with more variety and quality of products. Threats
The creation of online books and ecommerce and also is its cheapier to buy an online book in internet. Ghandi offers the magic of having the book in your hands, your sight is not damaged by the computer radiation, but Amazon offers a more complete variety of books also the books on amazon last forever unlike ghandi books that can be lost or fiisicaly damaged. Both offer music although the type of music in Amazon is more complete.

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