We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

T-Mobile data analysis Essay Sample

The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all the help you need with your essay and educational goals.

Get Access

T-Mobile data analysis Essay Sample

For this section of the coursework I will be analysing a questionnaire related to mobile phone services and functions.

The above graph shows which company provides customers mobile network, this is only relative to the customers asked in the questionnaire.

Question 6 shows that 84% mainly use their phones for texts and talk other than peripheral functions, we can further relate this too question 9 which shows that 48% of people would be tempted to change mobile network provider if offered a better text/talk package.

T-Mobile could use this data by offering cheaper/better text and talk packages.

Gender analysis

We can divide the questionnaire results by gender, this will allow for more effective and useful data.

We can extract some key information from analysing the data by gender.

Question six shows that it is twice as likely for males to use Email & Internet as their main phone function (10% to 5%). Question 11 shows that 39% of males are completely unaware of T-mobiles current product and prices, this is down to bad advertising. By looking at question 8 we can see that the most effective form of advertising for males is TV.

T-Mobile could use these conclusions to create an effective male marketing strategy. To do this they would have to advertise their Email & internet capabilities on television. T-Mobile can further increase the effectiveness of this strategy by advertising on certain channels or between certain programs aimed at men, for example Sky Sports or on the break during a popular football match.

Age analysis

As done with gender we can also divide the questionnaire results by age.

Question 6 shows younger people consider texting the main function on their phone where as older people prefer calling. The difference between the two opinions is clear with a 100% difference for each opinion. The use of peripheral functions is incomparable to texts and talk therefore texts and talk should be the main two focuses of T-Mobile.

Question 12 shows that young people are more likely to change their mobile phone service provider after a short period of time, this means ‘loyalty bonuses’ should be offered to keep customers hooked.

The most efficient form of advertising for both young and old is once again by TV, 59% of people asked confirmed this.

These results show that T-Mobile should create a package aimed at younger people; the package should focus on cheap texting and ‘loyalty bonuses’. The package should be advertised on TV specifically during younger people’s programmes.

Advertising analysis

Question 8 shows where adverts for mobile phone services are most noticed, the results clearly indicating that TV advertising is very effective. This is more than likely due to the popularity of television and the content in which TV adverts can display.

The other forms of advertising are clearly ineffective in comparison to TV advertising therefore I would suggest T-Mobile focus on solely Television adverts.

Question 6 shows that the majority of customers are interested in text/talk functions therefore I would recommend T-Mobile create a TV advert displaying the text/talk packages and options they offer in order to optimise effectiveness.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Peculiarities of various assignment types

The educational process is diverse and full of interesting writing tasks which help students develop their academic abilities. Different assignments types are created by professionals in order to enhance students’ level of analytical, critical and writing skills and to vary the learning process. As a student, you will encounter numerous tasks of diverse complexities throughout your student life. Sometimes, maybe, too complicated! They have different peculiarities, structural...

Making decisions in health and social care

Critically analyses the concepts, features, and importance of costs and accounting in making decisions in health and social care Cost accounting is a method used in accounting to capture a company’s or organisation’s production costs. It assesses the input costs of every step in production, fixed costs like depreciation of capital equipment. Cost accounting measures and records costs individually then compare the input results via...

Сhildren development

Physical development 7-12 years By the age of 7 a child enjoys things such as bike riding and rollerblading they are now able to tie and untie shoelaces without adult help, they are now starting to understand what rules are and are able to follow simple rules. At 8-12 years a child improves the physical skills that they have already developed and start to see...

Forex international trading market

Introduction Forex exchange is on the rise in Namibia; resulting in more people wanting to learn how to trade to try to increase their income so that they can enhance their standard of living. Forex Foreign exchange identifies the process of converting domestic currency into international banknotes at particular exchange rates (Bofah, 2017, para.1). As the number of foreigners in Namibia is increasing, more Namibians...

Aristotelian idea of God

This image produced in 1544 shows emerging's of the Judeo-Christians and Aristotelian's traditions. Aristotle was very interested in the idea of motion and said “The world is in a constant state of motion and change”. An example of how the world is changing is the growth of trees and plants. Aristotle believed in a prime mover, which is the being which creates change in the...

Get Access To The Full Essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59
Become a Member