We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Target Audience Essay Sample

  • Pages: 3
  • Word count: 558
  • Rewriting Possibility: 99% (excellent)
  • Category: psychology

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

• At what stage of course development should you analyse the profile and needs of the target audience? In order to begin the development of any course (on-line, face-to-face or blended) you need to have in mind a target audience and a profile of who it is you are working with. However, it is not sufficient to do this the once and not revisit this at any later stage: you will need to analyse the profile of the audience once they have registered on the course (Are they who you thought they would be and were your assumptions about them correct?), and you will need to revisit the content of the courses, or the way in which the content is presented as a result of your analysis. In addition, once a course is ended and you start recruiting for the next cycle, it is important to reflect on any changes you expect to your target audience, which can be affected by changes in policy, the employment market, your clientele, your profile etc…

• What factors should you consider when analysing the target audience? You may think about things such as personal characteristics, previous experience, cultural background, access to tech

nology and so on. There are two main purposes for analysising a target audience 1) to make sure that

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
you are pitching your course to meet their needs and learning styles and 2) to identify the groups of people that you aren’t successfully engaging that you could/should be. For the first purpose it is important (in training such as the work related training that we deliver) to have an overview of the type of organisation they work for, their role in that organisation and their objectives for attending the course. You also need to know about their availability, their access to the required IT systems and their proficiency and confidence in using IT. Unlike with face-to-face training where geography is hugely important, this doesn’t impact on on-line learning, however their preferred learning style and getting to know something about them as a person becomes more important as this needs to be compensated for in order to develop any form of relationship between the trainer and the learner in an online context. For the second purpose it will be important to analyse the make-up of your registered learners to make sure that you are accessed by the balance you are aiming for in terms of gender, age, disability and ethnicity.

• What aspects of the audience profile, do you think, are likely to have the greatest impact on the design of an online learning programme? The factors which would impact most on the design of an online learning programme would have to be around the preferred learning styles and accessibility to IT of the learners. There would be little point in designing a course that focused on the use of video technology if the learners’ IT didn’t support that technology or the learners preferred to access information from reading. The next most important factors would have to be around what they hoped to gain from the course and how they would practically apply it. Unless the course is seen to have relevance and value beyond the learning context it will have little appeal to most time-poor learners.

We can write a custom essay on

Target Audience Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Battles with anorexia nervosa

The Dad of the family, Stephen aged 52 ,is a heart surgeon who travels around the world working for charities .The mum of the family is called Marisa aged 50,she is an ex catwalk model, now fixated on plastic surgery to keep her body looking young. Their Daughter Alice aged 25 is a successful shop owner of high end clothing, also with a clientele who are loyal and wealthy. she is very successful in running her business, but also suffers with low self esteem and battles with “anorexia nervosa”, occasional “bulimic “tendencies and struggles to maintain relationships with males. From a psychodynamic approach, it would have been argued that anorexia can start to develop in adolescence. Girls are suggested to make up 90% of the patients with these disorders. It was suggested by the theorist’s that the anorexia is due to the fear of sexual desire or “oral impregnation” (Eysenck2000)....

Analytical psychology

Termed by Carl Jung, collective unconscious offers a respectable insight into the field of analytical psychology. Describing the concept as “a psychic activity which goes on independently of the conscious mind”, Jung clearly differentiates this term from personal unconscious and states that collective unconscious, as suggested by its name, refers to the part of a person’s unconscious that is shared by all people, ignoring the uniqueness of each person (Jung). Born with a set of beliefs that were inherited from our previous generations, we do not form the thoughts as a result of our current life experiences, but is rather already present from the start (Jung). Although not available to us directly, collective unconscious, he argued, is encountered by us in our unconscious states, such as in dreams, religious beliefs, and myths. A huge component of, as well as a way Jung justified his concept of collective unconscious, is the...

Social Sciences: Geography, Anthropology, Sociology, Eeconomics and...

Geography is the study of the physical parts of the earth and its atmosphere, geography can also be the study of the human activity. Every day, geography affects our daily lives. Examples of geography affecting us on a regular basis are shown from everyday experiences. The environment constantly affects us, whether it be by weather and climate change or giving us natural resources like energy and water. The study of geography lets us work with our planet to better ourselves and itself. Geography helps us with what we know about our earth now and what we will know about our earth later. Anthropology is the study of various aspects of humans within the past and present societies and culture,\"(\"anthropology\". Oxford Dictionaries. Oxford University Press. Retrieved 10 August 2013.), everyone wants to know where we all came from, where all of it started. we can apply anthropology in our lives with...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?