We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

The Devices and Techniques Used by the Media in Order to Get the Point Across to the Public Essay Sample

essay
  • Pages: 3
  • Word count: 807
  • Rewriting Possibility: 99% (excellent)
  • Category: media

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

The Media is present in our day-to-day life and has a constant influence over the public; there are various ways in which the media do this. I will demonstrate these techniques and devices with the use of a holiday advertisement from a Thomson holiday brochure.

The first thing I noticed when looking at the advert is that there are many large and colourful images of the resort but more importantly of guests of the resort are having a good time. This is common in many forms of media advertisement as the people who make the advertisements want you to see that other people at the resort are happy and that you could be just as happy if you go to the resort. The images contain various shots from a variety of angles and are chosen to appeal to a wide range of people by showing various activities. For example the first picture located at the top left hand side shows a large swimming pool where people can go for a swim or simply lie around the pool and enjoy the calm and relaxing atmosphere.

The second image found below the first is that of a closer shot where a bar like area is visible, this is important as many people would like to sit by the pool and enjoy a drink or perhaps a snack. And finally the third picture is of a wide shot which shows the variety of people at the resort there are children, young adults and older adults all enjoying themselves at one resort. Also throughout the three images the sun is always shining on the pool and the building giving it a tropical and exotic theme. There is a much smaller image at the very top of

the advert which shows a room at the hotel “Cambrils Princess”, the room is shown with a

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
balcony and is very clean and tidy. The room would be clean and tidy to show that the hotel is maintained to a high standard. The general use of imagery is an example of a graphic device as is the font size and type.

The design layout is common to most if not all holiday advertisements there are multiple images, bright colours are used and the price is left to last as not to immediately detour people with a set budget this technique is used to encourage people they are buying a holiday that will be worth there money no matter what their budget is. A further point of this is that the bottom of the page has the words “Great discounts” are displayed in bold then immediately after in less dramatic lettering “available on these prices” this is done to encourage people to go to there nearest Thomson travel agent and enquire about these prices. So before the reader has viewed the prices they think they could be getting a reduced price and this making Thomson look favourable over other travel agencies. The constant competition between rivals is the main factor of such devices and techniques and they are employed to try to make there company or product seem superior then all others through adverts.

A persuasive technique used within this particular advert is that of an advantageous promise which is used through child reductions up to the age of twelve years old and nightly entertainment, air conditioned rooms and 24 hour room service. The creator of the advert is involving the reader in the article with the first question “Is it for me?” Asking questions is a traditional method of urging the reader to read on and find out more.

To keep reading and advert is the entire purpose; if your reader does not become interested there is no way of promoting your product through that particular channel of media. The creator is also using a varied approach to displaying information. For example the main questions such as Location and activities are highlighted in bold then the questions are answered with the use of less imposing text set out in bullet points. This particular technique is used to make the reader take notice of the questions and they can easily see the answers due to the clarity of the paragraphs. The other aspects of the article include the options provides by Thomson these include return coach or taxi fare from and to your resort and the option of sparkling wine and flowers at an extra price. These are used to include a sense of a complete holiday experience.

I believe this piece of work highlights the Medias intentions to get its point across to the general public through various techniques and devices.

We can write a custom essay on

The Devices and Techniques Used by the Media in Or ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Parents Guide to Children & Media

Parents in modern time have a lot on their plates, and having to balance the life of home and work can be overwhelming. As parents, it is very tempting to turn to technology because of how deposable it is at the touch of your fingers. So, some parents don’t even think twice when they let their children use or own a smart phone at an early age. It brings a temporary sense of relief for parents because it entertains the child in return. But are smartphones beneficial for children? Technology is part of this new generation era, it helps develop the way children grow and come to learn the importance of technology in their everyday life. Smartphones are one of the many devices that can help develop a child’s education, by adding dimension to learning, it can also assist children with the responsibility of owning a phone and provide emergency...

MEDIA! Boon or Curse?

The role of social media in criminal justice is growing. Americans are fascinated with crime and justice. Crime receives a significant amount of attention in the mass media like news, television, movies, music, the internet etc. Media can portray the criminal justice system in both positive and negative ways. It has the power to persuade the general public and change their opinions about the crime. That\'s why media plays a vital role in how people perceive and understands the criminal justice system. Media outlet played a vital role in Just Mercy. Walter McMillian was convicted and sentenced to death for the murder of a young white woman. He was held on death row prior to being convicted and sentenced to death though there was no tangible evidence against him. When Bryan Stevenson took over his case, he was determined to bring justice to him and prove him innocent. Stevenson requested...

Social Media Today

Do you value your personal belongings more than yourself and your family? We, as human, recognize ourselves and others by what we have and what we wear. We buy everything just to fit in so that we wear and use certain brands of clothing, technology and more. People become too materialistic because of; people more relying on technology this day, materialism affects our society and it also affects our spiritual and moral belief. Firstly, people relying on their technology, most of us using technology 24/7 we don’t realize that we are all wasting our time using it. We more rely on to our technology because one small device we can communicate and search everything but then because of technology people isolate by a lack of contact with other people. We also have lack of social skills because we lost our ability to read the body language and social cues in...

Popular Essays

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?