We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

The Walt Disney Company Essay Sample

  • Pages: 6
  • Word count: 1,563
  • Rewriting Possibility: 99% (excellent)
  • Category: Disney

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

The Walt Disney Company has its headquarters in California and is a highly diversified entertainment company which operates in four business segments. These segments pertain to the media & networks, the parks and resorts, studio based entertainment as well as consumer products. The following sections highlight the SWOT analysis, Corporate Strategy and Business Strategy based evaluation of the company. 

SWOT Analysis & Evaluation

The strengths of the company pertain to the broad product portfolio that the company has well established in its four business segments pertaining to consumer products, media and networks, studio entertainment as well as the parks and resorts managed by the company. Other strengths of the company include the strong cable and satellite networks the company has both for local as well as international broadcasting/. This provides the company with the power in the industry while simultaneously driving revenues for the company. Simultaneously the company also a significantly powerful brand invested in Walt Disney which is ranked 8th in the top 10 brands of the world. The weaknesses of the company pertain to the weak performance of the company in the studio entertainment business segments, the Hong Kong Disneyland Resort which is a sizeable investment that yet has to depict streaming revenue flows and the backdating stock options at the Pixar Animation Studios

The threats that are faced by the Walt Disney company pertain to the intense competition that the company is facing the industry in which the company operates as its broadcasting segment battles against video castes, CDs, cable and satellite television as well as DVDs. Moreover the companies with which Walt Disney is competing with relate to industry giants like CBS and Fox which are fathomable competition in the broadcasting industry.

Additionally the company is also facing string competition in the resorts and parks segments by the local amusement parks in the US. Other threats that are faced by the company include piracy of programming which is uncontrollable due to the technological advances taking place and the regulatory risks the company faces for presenting its broadcasting focused towards children in the local as well as the non US markets. The opportunities that are present to the company pertain to establishing new attractions in its resorts and amusement parks, while building on the expansion plans of the cruise business that were highlighted in February 2007. Aside from this the company can also seek to internationalize its operations, by entering the international markets. Currently 25 percent of the revenues for the company come form outside US and Canada, however the company still has the opportunity to extensively expand its operations in Latin America, Europe and Asia

On the whole the Walt Disney Company is in a very string position in the industry as it has significant presence in the amusement parks, broadcasting and development of studio based projects. The company however is facing extensive competition form other large entertainment businesses like Warner Brothers, CBS and Fox that have a similar structure as well as significant presence in the market as well. However the reach of the Walt Disney in Europe and Asia enables the company to expand its operations and projects to the international market in a much more ready manner. This is supported by the string brand name and position of the company in

the industry and its performance in the resort and park based segment as well as the success of its

PIXAR based studio projects.

Corporate Level Strategy Analysis

The mission statement of the Walt Disney Company is ‘To Make People Happy’. The values of the company as set forward by them include no cynicism, focusing on wholesome American values and promoting them, the element of creativity, dreams and imagination being utilized, the fanatical attention given to consistency and detail as well as controlling the element of the Disney ‘Magic’. The corporate website of the company provides that “The Walt Disney Company’s objective is to be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company’s primary financial goals are to maximize earnings and cash flow, and to allocate capital profitability toward growth initiatives that will drive long-term shareholder value.” (‘Investor Relations’, ‘The Walt Disney Company’)

The Walt Disney Company has been employing diversification strategies in the past couple of decades in its businesses which have led the company into being a successful entertainment giant in the various industries it operates in. The company uses the element of business synergy in all of its diversified business segments which leads to integrated development of the business segments while contributing to the objective of the company relating to maximizing earnings and cash flows for the company. However the corporate strategy of the company can be strengthened by increasing capital investment in the various business segments of the company particular to the expansion of the business segments into the international market. The Asian, Indian and the European regions provide a mass market for the company which can be targeted by the company for its different business segments. One such venture by the company pertains to the Disney Land Park in Hong Kong, which is strategically placed for the regional market in Asia, however the management of the venture needs to be localized and improved in order to turn the current weakness of the company into a strength which can derive business for the company in the region.

Business Level Strategy Analysis

As mentioned earlier the Walt Disney Company has four specific business segments which pertain to the Walt Disney Studios, the Parks and Resorts, the Media Networks and the Disney Consumer Products. While the four segments are synergized in such a manner by the company to contribute to the mission statement of the company and provide for the objective of the company pertaining to maximizing revenues and long term shareholder value while being of the target entertainment provider, the four segments have specific strategies of their own which are derived form the global corporate strategy of the company. The Walt Disney Studios comprise of many different companies of which the most famous are Touchstone Pictures, Miramax Films as well as PIXAR. The main strategy of this business segment has been to generate high revenues while increasing market share for itself in the industry. The business segment has been actively participating in regionalized international ventures and studio based projects which can contribute to internationalizing the operations of the company in the long run.

The Parks and Resorts business segment of the Walt Disney Company is one of the most famous and renowned product offering of the company. The strategy of this segment is to provide customized and regionalized channels of entertainment to customers while launching new lines of business as well. The Disney Land theme parks and amusement parks established by the company in the US, Japan, France as well as Hong Kong drive significant revenue for the company while internationalizing the Walt Disney Company and brand name. The vacation club and Cruise Line businesses are newly formed extensions of the Parks and Resorts business segments.

The Disney consumer products segment is one of the oldest business segments for the company which focusing on marketing the brand name of the Walt Disney Company and its associative products and brands. The business segment has the strategy of the segment is to maintain and manage the retail business of the company while using innovative technology to develop new channels to reach out to the customers of the company. The Media Networks business segment of the company is another extensive segment which focuses on marketing the Walt Disney brand while providing entertainment through satellite and cable network based channels. The strategy of this segment has been to provide high quality and relevant programming to the viewers while catering to their specific needs and requirements, all in order to increase the revenues generated by the company. This specific business segment has undergone significant diversification form children based entrainment and provides a wide range of programming channels and networks including Disney, ESPN, ABC, SOAPNet as well as WDIG


(2007), Walt Disney Company SWOT Analysis, Datamonitor Reports, p1, 9p http://web.ebscohost.com/bsi/detail?vid=1&hid=14&sid=ec33e0a2-617c-4b76-91a6-cb6ba857c270%40sessionmgr7

Company Overview, The Walt Disney Company Official Corporate Website, retrieved May 6, 2008 from http://corporate.disney.go.com/corporate/overview.html

Investor Relations, The Walt Disney Company Official Corporate Website, retrieved May 6, 2008 from http://corporate.disney.go.com/investors/index.html

Kirkman, C., (2001), Strategy Analysis of the Walt Disney Company, Yale School of Management, retrieved May 6, 2008 from http://faculty.haas.berkeley.edu/meghan/299/Case_analysis_Disney2.pdf

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan

We can write a custom essay on

The Walt Disney Company Essay Sample ...

According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Walt Disney: Case Study

Introduction Walt Disney, simultaneously with its subsidiaries, is a diversified entertainment company. The wideness and depth of Walt Disney's merchandise and service portfolio presents it with substantial strength. The company's offerings can be amply classified into four segments: newspapers systems, reserves and resorts, studio entertainment, and buyer products. Very broad and diversified revenue groundwork insulates the company from financial circuits in commerce and diversifies the company's enterprise risks. However, the strong affray intimidates to decay the company's market share in its distinct lines of business. Walt Disney has a powerful occurrence in the reserves and resorts business. Large scale of procedures The business has a bigger scale when in evaluation to its competitors in the market. Many of its competitors, for example CBS and Liberty Media are much lesser in dimensions and in periods of revenues. CBS noted incomes of $13,950.4 million and engaged 25,920 persons in FY2008. Similarly, Liberty...

Walt Disney Behavior and Communication Paper

Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the...

Walt Disney Organizational Culture In The Workplace

Walt Disney pioneered the fields of animation and is now known as a folk legend of the 20th century.  He co-founded the Walt Disney Productions, which is one of the largest and best-known motion picture producers in the world.  Walt Disney also co-founded The Walt Disney Company in which he displayed his ideals in creation, optimism, imagination, and self-made success. The Walt Disney Company is founded on the philosophy of Walt Disney himself, which is, giving the best quality to consumers and customers.  The Walt Disney Company offers a diversified range of products associated with quality family entertainment such as theme parks, movies, novelty items, and Disney DVD’s among others.  Disney has expanded to different potential markets other than the “entertainment” market.  However, it still holds on to its philosophy of given quality entertainment for families and other consumers. The vision of Disney is “to be one of the world’s...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?