We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Tourism & Hospitality Essay Sample

The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Tourism & Hospitality Essay Sample

On a global scale, business operators are becoming increasingly aware of the significant impact that baby boomers (born between 1946 and 1964) are having on the tourism industry [1]. In fact, this growing segment of this population is already starting to exert its significant ‘economic clout’ by demanding a diverse range of tourism services not previously considered mainstream offerings for older individuals [2,3].

Tourism researchers and practitioners alike now readily appreciate that as a direct consequence of global aging patterns, baby boomer travellers will increasingly account for a larger share of all vacation spending globally [4-6]. In 1999, over 593 million international travellers were aged 60 years and over. This level of tourism activity accounted for approximately a third of the total amount spent on holidays in that year. By 2050, this figure is projected to grow to exceed two billion trips per annum [7]. These future population projections imply that becoming older does not necessarily restrict people’s desire to travel.

Furthermore, the baby boomer market is becoming increasingly attractive to travel businesses and is often promoted in Europe, especially in response to the fluctuation in seasonal demand [8]. This significant population shift is starting to have a notable impact on the type of holidays undertaken and the destinations that are chosen [9]. For example, the volume of beach holidays is likely to fall markedly, and educational or cultural tourism will increase as baby boomers prefer to take holidays where they can learn something new, and/or embark on different historical and cultural experiences [7].

Part of this reasoning relates to the fact that baby boomer travellers are healthier, wealthier, better educated, more independent, have an abundance of leisure time and a lessening of social and family obligations than younger people [10,11]. According to Huang and Tsai [12], “seniors will soon be one of the largest prospective market segments for the hospitality and travel industries”, and they will significantly contribute to the leisure sector.

This is because they possess a relatively large share of discretionary money which they want to spend on travel, as those who are 65 years of age and older are the second richest group in society [13,14]. In addition, there is every indication that baby boomers will prefer to take longer holiday trips and stay away from home for a longer time period [15,16] while at the same time have a greater concern for personal safety and security while travelling [17], than other age cohorts of the population.

A word of warning! Researchers need to be careful not to lump all people together as ‘older’ or ‘mature’ if they are over an arbitrary age such as 55, 60 or 65 years. If they do, this shows a lack of understanding about what each age cohort is really like, especially in relation to their individual needs, interests, and lifestyles [18]. It is important to understand that each cohort group of older adults has lived through a specific time in history that adds to their distinct characteristics, needs and interests.

At the same time, there is individual variability in a person’s physiological changes, health status, psychological wellbeing, socio-economic circumstances, social and family situation and ethnic minority status. Despite this age variability, travel businesses are beginning to appreciate that the senior market is an important segment and because of this, have started to shift their advertising dollars away from other target groups to the growing baby boomer travel market.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Peculiarities of various assignment types

The educational process is diverse and full of interesting writing tasks which help students develop their academic abilities. Different assignments types are created by professionals in order to enhance students’ level of analytical, critical and writing skills and to vary the learning process. As a student, you will encounter numerous tasks of diverse complexities throughout your student life. Sometimes, maybe, too complicated! They have different peculiarities, structural...

Making decisions in health and social care

Critically analyses the concepts, features, and importance of costs and accounting in making decisions in health and social care Cost accounting is a method used in accounting to capture a company’s or organisation’s production costs. It assesses the input costs of every step in production, fixed costs like depreciation of capital equipment. Cost accounting measures and records costs individually then compare the input results via...

Сhildren development

Physical development 7-12 years By the age of 7 a child enjoys things such as bike riding and rollerblading they are now able to tie and untie shoelaces without adult help, they are now starting to understand what rules are and are able to follow simple rules. At 8-12 years a child improves the physical skills that they have already developed and start to see...

Forex international trading market

Introduction Forex exchange is on the rise in Namibia; resulting in more people wanting to learn how to trade to try to increase their income so that they can enhance their standard of living. Forex Foreign exchange identifies the process of converting domestic currency into international banknotes at particular exchange rates (Bofah, 2017, para.1). As the number of foreigners in Namibia is increasing, more Namibians...

Aristotelian idea of God

This image produced in 1544 shows emerging's of the Judeo-Christians and Aristotelian's traditions. Aristotle was very interested in the idea of motion and said “The world is in a constant state of motion and change”. An example of how the world is changing is the growth of trees and plants. Aristotle believed in a prime mover, which is the being which creates change in the...

Get Access To The Full Essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Couldn't Find What You Looking For?

Get access to our huge knowledge base which is continuously updated

Next Update Will Be About:
14 : 59 : 59
Become a Member