We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Toys “R” Us

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

Toys “R” Us Goes to Japan Case Discussion Questions for Tuesday, January 29 The following questions are provided to guide your thinking about the case and to help you prepare for our class discussion on this case. Please prepare some notes to each of these questions that you can refer to during the discussion. Please also prepare a one page response (and no more) to Question #5 to turn in at the beginning of class. 1. What made the Japanese market attractive to Toys-R-Us? 2. What entry barriers did Toys-R-Us face going into Japan? How did Toys-R-Us overcome these various entry barriers? 3. What problems did Toys-R-Us encounter in trying to transfer its firm specific advantages into the Japanese market?

Why did Toys-R-Us internalize (i.e., maintain majority ownership control) these firm specific advantages rather than license them to another organization in Japan? 4. What adaptations did Toys-R-Us make in entering the Japanese market? Why did it make these adaptations? How do these adaptations compare to the adaptations made by IKEA to enter the U.S. market? 5. What is your assessment of Toys-R-Us’s decision to partner with McDonald’s Japan in order to enter the Japanese market? Why did they do this? How did this help Toys-R-Us? How did this help McDonalds? 6. Was the mode of entry Toys-R-Us used to enter Japan consistent with the “optimal entry mode matrix” shown in Exhibit 6.3 (P 172) in your textbook? How does this model help us in general understand a company’s choice of entry mode?

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59