We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Zara Case Essay Sample

  • Pages: 2
  • Word count: 511
  • Rewriting Possibility: 99% (excellent)
  • Category: fashion zara

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

1. How is strategic management illustrated by this case story?
Strategic management involves all basic management functions like planning, organizing, leading, controlling, and all of these areas are illustrated by this case story. Strategic management is illustrated in this case story when Mr. Ortega opened his first Zara clothing store and the business model of the company was to “sell high-fashion look-alikes to price-conscious Europeans. Strategic management is illustrated in this case story when Zara clothing store planned to do “fast fashion” which means getting designs to customers quickly. Strategic management is when Zara’s employees look at the computers to scrutinize sales at every store. In this way they can see what is being sold at every store and they are able to produce more of the popular items.

Strategic management was illustrated by this case when Zara produced most of its clothing close to home where they are being sold

2. How might SWOT analysis be helpful to Inditex executives? To Zara store managers? Zara is owned by the Spanish fashion retail group Indi

tex SA. They recognizes that success in the fashion world is based on a simple rule which is getting

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
products to market quickly which involves a clear and focused understanding of fashion, the ability to adapt quickly to trends, technology, and their market. SWOT analysis is helpful to all businesses, Inditex executives, and Zara store managers because it is an analysis of the company’s strengths, weaknesses, opportunities and treats. By doing a SWOT analysis the Inditex executives can study the opportunities for the company to grow and expand. They can also study about the threats to the company like negative trends in the external environment. An internal analysis strengths of Zara is that stores are stocked with new designs twice a week which is very quickly because clothes are shipped directly to the stores from the factor approximately two week as they get a new design from drawing board to store floor. The SWOT analysis can be helpful Inditex executives can analysis from an internal analysis the strength of the organization which is the fast turnarounds and weaknesses

3. What competitive advantage do you think Zara is pursuing? How does it exploit that competitive advantage?
A competitive advantage is what sets company apart from all others. For Zara, the competitive advantage is “fast fashion.” They ship directly to the stores from the factory and get the designs to the customer quickly. Zara has exploited its competitive advantage because it use to take clothing industry six months to get their designs out to the public, now it takes approximately two weeks to get a new design from the drawing board to the stores. They also exploit their competitive advantage by stocking their stores with new designs twice weekly. Each aspect of Zara’s business contributes to fast turnarounds.

4. Do you think Zara’s success is due to external or internal factors or both? Explain

We can write a custom essay on

Zara Case Essay Sample ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

The fashion trend

Fashion, the term to coin clothes, shoes, accessories, and makeup to make someone look trendy, beautiful, and other synonymous adjectives. The fashion trend constantly changes too, and it had been around for longer than one might think. During the Egyptian era, both Egyptians sexes used to line their eyes with Kohl and wear copious amounts of makeup to gain the protection of the gods Horus and Ra. The Egyptians believed that by wearing makeup, they will gain magical healings powers. But, there was a record that states that early Western travelers to places like Persia and Turkey remarked the lack of changes in fashion. There are so many factors that cause the trend in a fashion which includes political, technological, economic and social influences. The masses, especially the teenagers' group are trying to keep up with this trend, purchasing clothing items or consuming beauty-enhancing products. But, does fashion really harmful...

A Case Study on Krispy Kreme Donuts

Company Overview Krispy Kreme is a company that despite its history dating back to 1937, has only started to experience rapidly increasing sales, expansion, and customer awareness in the last few years. Recently, however, the company has gotten into financial and legal trouble and is struggling to survive. This case is an evaluation of Krispy Kreme’s past and present business performance, internally and with regard to the external environment it is operating within. The study will conclude with both insights and recommendations Krispy Kreme should implement based on these evaluations and our SWOT Analysis. Mission & Vision One of Krispy Kreme’s main weaknesses is that it lacks a clear mission and vision statement. The only stated objective was to have a successful Krispy Kreme in every town in the United States. As a result, Krispy Kreme has suffered financial difficulties. Krispy Kreme tried to expand too rapidly and is now...

Analyse Reasons for Zara's Success in the...

Several case studies mention that Zara is capable to produce on a lead time of less than 15 days compared to competitors like Gap which can operate in a lead time of about 3 to 9 months (Ghemawat and Nueno, 2006). Speed approaches that Zara follows like “from sheep to shop” makes the retailer nearly 12 times faster than Gap which at the same time just offers 10% compared to what Zara offers. (Heft, 2002) giving the company a competitive advantage within the industry. Considering Coughlan et al., (2006) where mentions that a shopper in London visits Zara stores 17 times a year while other fashion retailers are only visited 4 times a year, we can confirm that the techniques that Zara is using are very effective and have strongly positioned the brand within the industry. Compared to other vertically integrated fashion retailers, Zara’s main factors of success are short...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?