Breeders Own Pet Foods Essay Sample
- Pages: 2
- Word count: 497
- Rewriting Possibility: 99% (excellent)
- Category: foods
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Introduction of TOPIC
1.How would you describe the household dog food market?
The household food market in the United States is rising significantly. Not only are pet owners becoming more popular threw out the country, but owners are becoming more aware of the importance of nutrition that are going into their animals. Many trends are also noticeable among the population, such as owners viewing there animal companions as family members. Another factor is the growing emphasis on all-natural, no additives or preservatives are highly preferred by most pet owners. Higher quality, higher priced dog foods have encouraged the cultivation in dog ownership.
2.In which dog food category will Breeder’s Own compete for customers? Why? What is the target market for Breeder’s Own? A comparison of product attributes is helpful here.
The category that Breeder’s Own compete is in frozen and refrigerated dog foods, which only makes up about 1% of the U.S. dog food dollar volume. Frozen dog food dollar volume is increasing every year. There biggest competiti
on is with 5 major brand named dog foods that carry dry food, wet food and treats. The target market
3.How might Breeder’s Own be positioned in the dog food market? I believe that Breeder’s Own will be positioned as a new source as a reliable distributor for the dog food market. They are going to be known for being the finest dog food available at any price. It is taking the outlook on pet owner’s intake of knowledge that they have on the nutrition provided for their dog and will be a steady growth in sales as time passes. This may even draw other competitors to try and alter their own product to mock Breeders own. It is also likely that other business owners themselves might want to indulge in the idea as well and make a whole new name brand frozen dog food product that will keep the Breeder’s Own in a market duel. But already becoming one of the first and being an original may bring their company a high demand.
4.What is the market potential for Breeder’s Own?
The likely hood of this product becoming a success is all going to be based around how well you know your target market and your creative direction. An organization should define their business around what costumers they are serving.
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