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Business strategies of KFC Essay Sample

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Business strategies of KFC Essay Sample

General Introduction Of KFC KFC Corporation, based in Louisville, Kentucky, is the chicken restaurant chain specializing in the worlds most popular, especially in Recipe Original, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Each day,. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5,200 KFC restaurants in the United States and more than 15,000 units worldwide operations. KFC is world famous for fried chicken recipe Original Recipe – is made with a secret recipe blend of 11 herbs and spices Colonel Harland different from Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products – from Kentucky Grilled Chicken dish in the United States to a salmon sandwich in Japan. KFC is part of Yum Brands, Inc., the largest company in the field of restaurant business with more than 36,000 branches worldwide. The company is ranked 239 in the Fortune 500 list, with revenues of more than 11 billion in 2008.

History Of KFC From the 1950 KFC has marked his dramatic leap from a restaurant on a highway restaurant chain specializing in the worlds biggest chicken. But this will not happen if not for the persistence of a tenacious man – Colonel Harland D. Sanders. Colonel Sanders was born in Henryville 09/09/1890 suburban, Indiana. His father died when he was just six years old so his mother had to strive to feed the whole family. 1930 When at the age of 40, to the position of manager of a service cave in Corbin, Kentucky, Colonel turned his love into cooking and embarked on processing, providing food for the guests mainly those who go long distances on the highway. Harland Sanders opened his first restaurant in a small room in front of a gas station in Corbin, Kentucky. Here Sanders worked as a station operator, chef, cashier and manager dining area Sanders Court Caf. When the number of customers increased and began to make long lines, he had moved across the street sellers and opened a restaurant named Sanders court with 142 seats in a hostel.

It was during that time, he has invented a special recipe for chicken ran- secret recipe is a blend of 11 spices and seasonings, and is a type of formula to be used in KFC restaurants all over the world today, is called Original Recipe. 1936 His restaurant has become so popular that Harland Sanders Kentucky governor has been awarded the medal Colonel in recognition of his contribution to the states cuisine. 1939 Not long after, The Sanders Court Caf was burned in the fire and was quickly constructed and put into operation again. When the pressure cooker was born, Sanders was quick to use them in the processing and fresh produce crispy chicken with a much faster time.

1949 Sanders married Claudia Price. 1952 Then Colonel to visit a restaurant independence and teach the owners how to make this special chicken. Once completed, the Colonel into the dining room of the restaurant and performed what he called a Coloneling – to make sure that customers really comfortable and satisfied with chicken and services they receive. Finally, when the business is growing beyond its management ability, the Colonel had sold it. Work fried chicken franchise business is actively conducted for the first time since then. Shop first KFC franchise was awarded to Pete Harman, Salt Lake City with revenue agreement that Sanders received a nickel for every chicken up being sold. 1955 A state highway was built around Corbin, Kentucky.

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