Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go, created santa clause so people would drink their product during summer, they also put a lot of money into having their commercials playing during big events such as the super bowl from 2009 to 2013, coke has spent 62.3 million dollars on adds during the super bowl alone. 94% of the population right not will recognize the coca cola red and white logo. 2. Place:
The coca cola headquarters is located in Atlanta Georgia; it hasn’t changed since it was first created. However, they have factories to make their product all over the world, and ship coca cola out to over 200 different countries. According to The Big Story, Mexico consumes the most coca cola, consuming 728 servings of 8 ounces each, followed by the united states with 403 servings of 8 ounces each day (estimated). Right now 3.1% of all beverages around the world are coca cola, so they have done an excellent job of spreading their product across the world. They are in the beverage selling industry, and have over 100 different kinds of juice drinks such as minute maid, Fruitopia, Fuze and Odwalla. 3. Price:
Each can of coke costs the company only 25 cents each to make, and each one sells for around 1.45$ therefor coke makes a huge profit for everything they sell. Although Coca-Cola revenue was 38% less than PepsiCo’s last year, Coke generated more in soft drink revenue; around $28 billion vs. $12 billion however, coke own more drinks than its original, with all of cokes drinks, the company made 48’017’000’000$. 4. Product:
Coca cola is a soft drink cola product. It is a very unique cola, because studies have shown that people develop cravings for it only thirty minutes after consuming it. The recipe is only known to 5 people at a time, and the ingredients remain unknown to everyone else in the world.
There are only 33 non-alcoholic drinks in the world that generate over 1 billion dollars in revenue each ear, and the coca cola company own 15 of them, so they are basically taking over the non-alcoholic drinks. Its biggest competitor is Pepsi, but even though Pepsi its closest contestant, there is still a long was for Pepsi to go to get on the level that coke is on right now. 6. Consumer:
Coca cola sells their product to almost everyone in the world. They’re the most successful in Mexico, The average Mexican drinks more Coke products than the average American, British, Indian, and Chinese combined. Americans ingest 1.7 million tons — or 10.8 pounds per person — of sugar each year from Coca-Cola alone, so coke sells a lot of its product to Americans. Pepsico
Pepsi has many modern ways of promoting their product, and even though theyre not as good ans well planned out as the one that coke has done ,they still attract consumers into buying their product. They have a lot of promotion ideas, and their biggest promotion idea now a days is the taste challenge against coke. They have had a lot of commercials urging people to try pepsi for a change instead of coke. Pepsi also spent 97million dollars on adds for the superbown alone in 2009-2013 Place:
Pepsi is a soft drink company and selly their products all over the world. Its headquarters is in purchase new York, but like coke, it has many other buildings across the world and sells its product to over 200 contries across the world. Even though they are a soft drink company, they have also some other products that aren’t beverages such as Doritos, Lays and Quaker oats so they are obdviously trying to expand to things other than drinks.
Pepsi is a cola that is sold around most of the world. Pepsico also own a lot more beverages such as mountain dew, Gatorade and trpoicana. It also seems to be a pretty unique drink, considering how popular it is. Pepsi-Cola today is the flagship brand in a portfolio of liquid refreshment beverages that includes 14 billion-dollar brands and spans carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffees, sports drinks and bottled waters. Price:
Pepsi makes a very good profit every time someone buys a bottle. It costs pepsi 20 cents for each can of the beverages, and it costs around 1.20 for each depending on where you buy it from. Consumer:
Pepsi sells a lot of its product in the united states . Pepsi is shipped all over the world , and is big in countries like Canada, Spain and Russia. Competition:
Pepsi, like coke has many competitors, but one are quiet at its level. Its oother competitors for its cola are no name, rut beer,