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Make My Trip Essay Sample

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Make My Trip Essay Sample

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Enamoured by the Internet and frustrated by how hard it was to travel in India he opened MakeMyTrip.com. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support. After positioning itself as customer oriented and reliable brand in India, MakeMyTrip started their operations in USA in 2005. The company was listed on NASDAQ and was a great success from the very beginning. By September,2010 they were able to reach the mark of 1 billion$ in total value. MANAGEMENT STRUCTURE OF MAKEMYTRIP.COM | Deep Kalra

Founder & Chief Executive Officer|
| Keyur Joshi
Co-Founder & Chief Commercial Officer|

| Rajesh Magow
Co-Founder & Chief Financial and Operating Officer|
| Sanket Atal
Chief Technology Officer|

| Mohit Gupta
Chief Business Officer – Holidays|
| Rajnish Kapur
Chief Innovation and Customer Experience Officer|

| Amit Somani
Chief Products Officer|
| Amit Saberwal
Chief Business Officer – International Markets|

| Purva Misra
Senior Vice President – Human Resources|
| Mohit Kabra
Senior Vice President – Finance, Administration & Legal| Existing Strategies

1. Merger and Acquisitions- Company have been aiming to expand business in the new markets and are acquiring new chains of hotels and travel agencies to make it a success. They have recently acquired a hotel in Bangkok from ITC group. 2. Mobile Applications- The company wants to take advantage of increasing mobile users in India and around the world. They have launched mobile apps for Android, IPhones and Blackberry in order to remain constantly in touch with customers. 3. Innovative advertisements- Advertisements have always been an integral part of their strategy through which company has been able to gain a lot of market share and goodwill in India. 4. Customer Service- In India people always want the things to be easy and simple and providing each customer a proper service was the primary reason why makemytrip came into existence and still play role in company’s strategic decision.

Financials

2012| 2011| 2010| 2009| 2008|
Period End Date| 03/31/2012| 03/31/2011| 03/31/2010| 03/31/2009| 03/31/2008| Stmt Source| 20-F| 20-F| PROSPECTUS| PROSPECTUS| 0.0| Stmt Source Date| 06/25/2012| 09/02/2011| 07/29/2010| 07/29/2010| 0.0| Stmt Update Type| Updated| Updated| Updated| Updated| 0.0| | | | | | |

Assets| | | | | |
Cash and Short Term Investments| 87.47| 67.97| 22.52| 13.76| 0.0| Total Receivables, Net| 20.58| 12.26| 12.04| 5.08| 0.0| Total Inventory| 2.37| 0.0| 0.0| 0.76| 0.0|
Prepaid Expenses| 21.72| 17.85| 7.53| 3.73| 0.0|
Other Current Assets, Total| 6.39| 3.86| 0.94| 0.9| 0.0| Total Current Assets| 138.52| 101.93| 43.03| 24.23| 0.0| | | | | | |
Property/Plant/Equipment, Total – Net| 7.06| 3.76| 3.75| 3.46| 0.0|
Goodwill, Net| 2.58| 0.0| 0.0| 0.0| 0.0|
Intangibles, Net| 5.77| 2.8| 2.02| 1.95| 0.0|
Long Term Investments| 5.9| 0.71| 1.3| 7.75| 0.0|
Note Receivable – Long Term| 0.81| 0.6| 0.41| 0.35| 0.0| Other Long Term Assets, Total| 9.54| 3.14| 0.12| 0.15| 0.0| Other Assets, Total| 0.0| 0.0| 0.0| 0.0| 0.0|
Total Assets| 170.19| 112.94| 50.63| 37.9| 0.0|

Liabilities and Shareholders’ Equity| | | | | | Accounts Payable| 0.0| 0.0| 0.0| 0.0| 0.0|
Payable/Accrued| 0.0| 0.0| 0.0| 0.0| 0.0|
Accrued Expenses| 10.33| 6.89| 6.42| 3.17| 0.0|
Notes Payable/Short Term Debt| 0.0| 3.86| 4.0| 7.91| 0.0| Current Port. of LT Debt/Capital Leases| 0.08| 0.06| 40.83| 39.67| 0.0| Other Current Liabilities, Total| 38.64| 24.54| 21.41| 11.15| 0.0| Total Current Liabilities| 49.05| 35.34| 72.67| 61.91| 0.0| | | | | | |

Total Long Term Debt| 0.18| 0.15| 0.13| 0.04| 0.0|
Deferred Income Tax| 0.0| 0.0| 0.0| 0.0| 0.0|
Minority Interest| 0.08| 0.0| 0.0| 0.0| 0.0|
Other Liabilities, Total| 2.17| 1.17| 2.79| 3.19| 0.0| Total Liabilities| 51.48| 36.66| 75.59| 65.14| 0.0|

Redeemable Preferred Stock| 0.0| 0.0| 0.0| 0.0| 0.0|
Preferred Stock – Non Redeemable, Net| 0.0| 0.0| 0.0| 0.0| 0.0| Common Stock| 0.02| 0.02| 0.01| 0.01| 0.0|
Additional Paid-In Capital| 150.14| 111.54| 11.36| 10.82| 0.0| Retained Earnings (Accumulated Deficit)| -22.87| -34.11| -35.45| -35.54| 0.0| Treasury Stock – Common| 0.0| 0.0| 0.0| 0.0| 0.0|

ESOP Debt Guarantee| 0.0| 0.0| 0.0| 0.0| 0.0|
Unrealized Gain (Loss)| 0.0| 0.0| 0.0| 0.0| 0.0|
Other Equity, Total| -8.58| -1.17| -0.87| -2.52| 0.0| Total Equity| 118.72| 76.28| -24.96| -27.24| 0.0|

Total Liabilities & Shareholders’ Equity| 170.19| 112.94| 50.63| 37.9| 0.0| | | | | | |
Total Common Shares Outstanding| 37.16| 35.1| 34.13| 34.13| 0.0| Total Preferred Shares Outstanding| 0.0| 0.0| 0.0| 0.0| 0.0| Financial data in USD
Values in Millions (Except for per share items)
Culture
WORK CULTURE-
1. DIFFERENT THEME DAYS
2. ARRANGING DIFFERENT EVENTS
3. SPORTS TOURNAMENTS
CORPORATE SOCIAL RESPONSIBILITY
1. TREE PLANTATION
2. MENTORING CHILDREN

ECOMMERCE AND MAKEMYTRIP
MakeMyTrip is India’s largest online air-ticket portal. It has a market share of 48% in domestic travel. Majority of revenue comes from sale of air-tickets online. The company is diversifies into selling of other services, including hotels, cars, bus, rail and packages.

It has a market cap of $750 Mn. The whole business of makemytrip revolves around ecommerce. They want customers to get the service as soon as possible and take special care for security of their information which is a major concern for the ecommerce industry

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