We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Marketing And Distribution Network Of Amul Ice Cream Essay Sample

essay
The whole doc is available only for registered users OPEN DOC

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Marketing And Distribution Network Of Amul Ice Cream Essay Sample

Objectives
• Enhance sales of Ice creams & promotion of Amul.
• Understand the market demand.
• buyer-consumer relationship strategy followed by the company
• Insight of the working trend of Amul
• Analyzing Supply Chain System of Amul.
• To provide any suggestions in the improvising of the current system and contribute in making the same executable

Understanding Distribution
• Amul has setup or hired 12 manufacturing Plants in Mumbai.
• From there ice cream is processed and kept with CnF agents appointed by Amul.
• It is then forwarded to Distributors which then forwards to Outlets in particular area allocated.
• And then from outlets it finally reaches to consumer.
•Amul Representatives are appointed to check and supervise each and every link in distribution Network.

Methodology
• The methodology followed in the internship was basically Field job.
• This included visit to the markets either with salesman or individually and observing the communication done between the salesman and the retailer. Also understanding the requirement of market.
• Personal visits to malls, market, shops, stalls situated in the various part of the city, including Ghatkopar, Chembur, Tilaknagar, Govandi, Mankhurd and Vikhroli.

Findings

Every area differed from the other in respects of tastes and preferences.
Approaches to different segment.
Each retailer and their levels of satisfaction and dissatisfaction varied from one another with respect to the various aspects involved in the sales and purchase, both from the supplier and consumer point of view .
I also got to know the tendency of ordering and behavioral of consumption of consumers.
From the areas visited, Mankhurd, Govandi and Tilaknagar area was seen as “Bottom of Pyramid” for brand.
Local Brands in certain areas give stiff competition to Amul by adopting differential pricing strategy.

Conclusions and Recommendations
• Amul must consider the profit Margins offered by different brands, to alter their own according to the demand.
• It is essential for the firm to understand the value of correct promotional campaigns that can have an impact on the sales.
• Communication link for conveying schemes.
• Improvise on Packaging methods to avoid damaging ofgoods.

• Deep freezers should be provided with proper racks for tri cones and candies
• Company should improvise on Packaging methods to avoid damaging of goods
• There has to be a centralized communication channel
• Company should consider on the supply of product in thepeak season, to meet with demand of the consumers and retailers alike during a certain point of the season.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

To Investigate the Distribution of Plantago Major...

Introduction: Plantago major is a species of Plantago which belongs to the family Plantaginaceae, and is widely found in most parts of Europe and Asia. Also called "common plantain", the plant is a common weed which grows in compacted soils along sidewalks and grasslands. Medicinally, it is astringent, expectorant, antimicrobial, antiviral, and diuretic. Hypothesis: It is hypothesized that Plantago major plants tend to grow abundantly...

How Sunlight Affects The Distribution Of A...

Research Question: How does sunlight affect the distribution of a specific type of plant specie in an area which has approximately the same temperature, soil pH, nutrients, soil salinity and water content? Variables: Dependent variable: distribution of the chosen plant. Independent variable: amount of sunlight in the area. Constant variable: the amount of temperature, soil pH, nutrients, salinity and water content. Hypothesis: Some plants grow...

The Importance of Physical Factors When Explaining...

In Eastern South America, bordering the Atlantic Ocean and every South American country except Chile and Ecuador is the largest country on the continent - Brazil (map 1). It is the fifth biggest country in the world with a total area of 8,511,965 sq km. The coastline of Brazil is 7,491 km. The terrain is mostly flat to rolling lowlands in the north and towards...

Channels of Distribution

Are you aware that the study material of Business Studies, which is now in your hands, is prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi. How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre, then just think...

Uncertainties in the Vitamin Distribution Industry

Vitamin Distribution Industry relies chiefly on an efficient technology and innovations. Vitamin Distribution Industry has not maintained high-speed growth limited by legislation and demand patterns. Recent legislation initiative creates one of the main uncertainties affected Vitamin Distribution Industry worldwide. Marketers predict that “It is highly likely that the uncertainty caused by European legislation, and its fall-out in terms of the availability of natural products, will...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?