We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Philippine Airlines Essay Sample

essay
The whole doc is available only for registered users OPEN DOC
  • Pages:
  • Word count: 450
  • Category: airline

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Philippine Airlines Essay Sample

Marketing
I. Introduction
Philippine Airlines was founded in Feburary 26, 1941. It is Asia’s oldest carrier and still operates under its original name. The airline commenced service in March 1941, but it suspended operations due to World War II. The airline resumed service in 1946. European service began only two years in 1948. PAL entered the jet age in the 1960s with the Boeing 707. The airline over expanded in the 1990s and was bankrupt by June 1998. The airline shed unprofitable planes and routes and reestablished service as a smaller carrier.

Philippine Airlines currently operates out of two hubs at Mactan-Cebu International Airport and atNinoy Aquino International Airport. The airline flies to over 40 destinations in 12 countries. Philippine Airlines has codeshare agreements with numerous airlines, including Emirates, Qatar Airways, Cathway Pacific and Vietnam Airlines. PAL is not part of an international airline alliance. Philippine Airlines has been involved in 68 incidents and accidents since its founding. Most of these accidents, however, did not occur in the last 20 years and involved only small propeller planes, not large jets. The most notable PAL incident occurred in Dceember, 1994, when al-Qaeda bombed Philippine Airlines Flight 434. There was only one fatality from the incident.

II. Environmental Analysis

III. Target Market
The target audiences of Philippine Airlines are the business travelers because they are more likely to travel several times throughout the year and they tend to purchase the upgraded services that have higher margins for the airline. But, such company are also targeting the Broad C market because they believe that PAL is not only for the upper people but its services caters also to the lower class. There are a lot of promos that these people can avail for their benefits and good services will also be provided for the customer’s satisfactory needs.

IV. MARKETING PROGRAMS
Product – the Company’s products and services is the core company’s strength since these are what they mainly offer and, in return, where the company generates its profit. The Philippines Airlines offers services at reasonable, competitive prices, and at the highest level of quality consistent with such prices. It meets the needs of the public for moving people, goods, information, and in particular for safe and reliable travel, transport, communication, distribution, and related services. This company uses excellent service to satisfy customers in order for them to avail the service next time.

Price – The Philippines Airlines offers services at reasonable, competitive prices, and at the highest level of quality consistent with such prices. It meets the needs of the public for moving people, goods, information, and in particular for safe and reliable travel, transport, communication, distribution, and related services.

We can write a custom essay

According to Your Specific Requirements

Order an essay

You May Also Find These Documents Helpful

Airline with a strong reputatation

Jetblu’s was thriving young airline with a strong reputatation for outstanding service . But it was previously considered bankrupt by some incidents. But then Jetblu\'s h as determined its course and it has grown to be strong, Jetblue found out some information about customer needs, wants and demands . Human needs are state of felts deprivation with Jetblu the customer needs is food ,to sit...

A low-fare airline company

JetBlue is a low-fare airline company which main base in John F. Kennedy International Airport. In this case study illustrates that JetBlue Airline has reached a goal since 1999. They has 1. 1 million followers on Twitter as the strongest U. S brand, even beating Apple. Valentine’s Day in 2007, they had trouble which was hit by a typhoon. Some people think that the airline...

Historical Snapshot: Boeing 747

In the past of 100 years after the Wright kin for the first into history ,the creating of air transportation industry are persevere through creating desolations .On 2003 ,1.7 billion was cross the sky .If the example continue with ,it likely can fabricate the astonishing from 1.7 billion up to 3 billion by 2030 .But it will relates with the budgetary preferences since a couple...

Ups and downs of the flying busines

As we probably am aware, the flying business is fundamental interest for transporter on the planets, since it is will fix between nations on the planet. Not unusual we can perceived what number of aircrafts in this world, for the case we can saw Malaysia did has more than three carriers, for example, Malaysia Airline Berhad, Air Asia, Malindo Air, FireFly, Berjaya Air, MASwing, and...

The Crash of Korean Air Lines

On September 1, 1983, Korean Airlines (KAL) flight 007 was on the last leg of a flight from New York City to Seoul, with a stopover in Anchorage, Alaska. As it advanced toward its last approach, the plane began to veer far away its conventional course. In just a short traverse, the plane flew into Russian airspace and navigated the Kamchatka Peninsula, where some best...

Get Access To The Full Essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Become a member

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Couldn't Find What You Looking For?

Get access to our huge knowledge base which is continuously updated

Next Update Will Be About:
14 : 59 : 59
Become a Member