We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Walt Disney Behavior and Communication Paper Essay Sample

  • Pages: 3
  • Word count: 595
  • Rewriting Possibility: 99% (excellent)
  • Category: Disney

Get Full Essay

Get access to this section to get all help you need with your essay and educational issues.

Get Access

Introduction of TOPIC

Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney’s organizational culture is built on innovation, creativity, community and optimism. The company is based on the very same culture and values as Walt Disney. That is way it’s no surprise that the Disney employees share the same characteristics as him. The company also seeks employees who are diverse. This diversity allows the company to be unique and connect with all different types of audiences and consumers. However Disney employees still need to “fit in”.

To ensure that new applicants know what they are signup for they are required to watch

Sorry, but full essay samples are available only for registered users

Choose a Membership Plan
a video that covers a rules such as you no tattoos, you have to have your own transportation and no excessive jewelry or makeup. The video communicates to applicants by showing what is required in order to be a Disney employee. Many applicants who are not willing to follow these rules will leave. Those who stay and meet the other requirements are hires immediately and sent off to orientation. This formal structure keep employees accountable and focused on the company mission to provide make people happy. Walt Disney also knew that in order for his company to stay successful he would have to create training programs for his employees. This would allow them to receive all the tools and information they needed so that they could provide exceptional service. Having a structured system also insured everyone received the proper training and holds them to be accountable. In 1986, the Disney Institute was developed. The institute provided and still provides classes in quality service, people management, customer loyalty, creative leadership and other business classes.

The company’s goal is to treat every employee in the same manner as their guests. The Walt Disney Company has created an environment for their employees where they feel valued and their efforts are recognized. This positive organizational culture is created by open communication throughout the chain of command, comprehensive training from the Institute and reward programs. This philosophy and basic belief, that you cannot have happy guests if you do not have happy employees, which is an example of organizational culture. Allowing the employees to surround themselves with the dream, mission and service belief of Disney and is how Walt Disney wanted his company to continue to operate even after his death.


(2012, 11). Organizational Culture in Walt Disney Corporation.StudyMode.com. Retrieved 11, 2012, from http://www.studymode.com/essays/Organizational-Culture-In-Walt-Disney-Corporation-1196402.html Robbins, S. P., & Judge, T. A. (2009). Organizational Behavior (13th ed.). Retrieved from The University of Phoenix eBook Collection database. Sparks, W. (Sep 23, 2007). The Magic of Disney’s Organizational Behavior Concepts. Retrieved from http://http://voices.yahoo.com/the-magic-disneys-organizational-behavior-concepts-550698.html

We can write a custom essay on

Walt Disney Behavior and Communication Paper Essay ...
According to Your Specific Requirements.

Order an essay

You May Also Find These Documents Helpful

Walt Disney: Case Study

Introduction Walt Disney, simultaneously with its subsidiaries, is a diversified entertainment company. The wideness and depth of Walt Disney's merchandise and service portfolio presents it with substantial strength. The company's offerings can be amply classified into four segments: newspapers systems, reserves and resorts, studio entertainment, and buyer products. Very broad and diversified revenue groundwork insulates the company from financial circuits in commerce and diversifies the company's enterprise risks. However, the strong affray intimidates to decay the company's market share in its distinct lines of business. Walt Disney has a powerful occurrence in the reserves and resorts business. Large scale of procedures The business has a bigger scale when in evaluation to its competitors in the market. Many of its competitors, for example CBS and Liberty Media are much lesser in dimensions and in periods of revenues. CBS noted incomes of $13,950.4 million and engaged 25,920 persons in FY2008. Similarly, Liberty...

Walt Disney Organizational Culture In The Workplace

Walt Disney pioneered the fields of animation and is now known as a folk legend of the 20th century.  He co-founded the Walt Disney Productions, which is one of the largest and best-known motion picture producers in the world.  Walt Disney also co-founded The Walt Disney Company in which he displayed his ideals in creation, optimism, imagination, and self-made success. The Walt Disney Company is founded on the philosophy of Walt Disney himself, which is, giving the best quality to consumers and customers.  The Walt Disney Company offers a diversified range of products associated with quality family entertainment such as theme parks, movies, novelty items, and Disney DVD’s among others.  Disney has expanded to different potential markets other than the “entertainment” market.  However, it still holds on to its philosophy of given quality entertainment for families and other consumers. The vision of Disney is “to be one of the world’s...

Euro Disney Case Study

Introduction: The Disneyland Paris Resort is owned and managed by Euro Disney. Located in Marne La Valle, France, it is the largest tourist attraction in Europe. Each year, an estimated 14 million visitors frequent the theme park. Some of the facilities in the theme park include hotels, shops, rides, an entertainment complex, and other attractions such as the Walt Disney Studios Park. The resort also offers live entertainment (Hoovers, 2008; Euro Disney Website, 2008). 40% of the company’s stake is owned by the parent Walt Disney Company, which is headquartered in the US, and to which Euro Disney pays royalties (Hoovers, 2008). The Disneyland Paris Resort is one among only five Disney resorts that Walt Disney operates across three continents and falls under the “parks and resorts” segment of the company’s business (Euro Disney Website, 2008). To determine what strategies Euro Disney needs to adopt over the 2009 -2014 period,...

Popular Essays


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?